Description
Digital marketing encompasses a wide range of online tactics and strategies
aimed at promoting products, services, and brands through digital channels.
At its core, digital marketing leverages the internet and electronic devices to
connect with potential customers. This field has evolved significantly over
the past two decades, driven by technological advancements and changing
consumer behaviors. Understanding digital marketing means recognizing its
various components, including search engine optimization (SEO), social
media marketing, content marketing, email marketing, and pay-per-click
(PPC) advertising, among others. Each of these elements plays a crucial role
in creating a comprehensive digital marketing strategy
