Accelerate your AI Digital Marketing journey with a data-driven approach.
What I Do
Digital Marketing Strategy
A digital marketing strategy uses online channels to reach target audiences, drive engagement, and achieve business goals with data-driven campaigns.
Social Media Marketing
Social media marketing leverages platforms like Facebook, Instagram, and Twitter to connect with audiences, boost brand awareness, drive website traffic, and increase sales.
Programmatic Advertising
Programmatic advertising automates digital ad buying using AI and real-time bidding, enhancing targeting efficiency and maximizing ad spend ROI.
DV360 Advertising
DV360 is Google's comprehensive platform for planning, buying, and optimizing digital media across multiple channels programmatically.
Campaign Manager 360 Advertising
Campaign Manager 360 by Google enables advertisers to manage and track digital ad campaigns across various channels for enhanced performance insights.
Meta Advertising
Meta advertising encompasses ads across Facebook, Instagram, Messenger, and WhatsApp, leveraging user data for targeted marketing and campaign optimization.
Google Ads
Google Advertising utilizes platforms like Google Search, Display Network, and YouTube to reach targeted audiences and drive conversions efficiently online.
LinkedIn Ads
LinkedIn Advertising enables targeted B2B and professional audience engagement through sponsored content, text ads, and InMail for effective business growth.
Pinterest Ads
Pinterest Advertising promotes products and ideas through visually engaging Pins, reaching users interested in fashion, home decor, recipes, and lifestyle inspiration.
Twitter Ads
Twitter Advertising enables businesses to promote tweets, trends, and accounts, engaging a global audience through targeted demographics and interests.
Tiktok Ads
TikTok Advertising harnesses short-form video content to engage global audiences, utilizing native ads and influencer partnerships for viral marketing campaigns.
YouTube Ads
YouTube Advertising showcases video content to targeted audiences, utilizing TrueView ads, bumper ads, and masthead ads for effective brand visibility and engagement.
Quara Ads
Quora Advertising allows businesses to reach a highly engaged audience through targeted ads displayed alongside relevant questions and answers on the platform.
Snapchat Ads
Snapchat Advertising enables brands to reach a youthful demographic through engaging Snap Ads, Filters, and Lenses for interactive and creative campaigns.
Spotify Ads
Spotify Advertising targets listeners with audio and display ads, reaching millions of users based on music preferences and demographic data.
Microsoft Ads/ Bing Ads
Microsoft Advertising enables businesses to reach customers through Bing, Yahoo, and AOL search networks with targeted ads and robust audience insights.
Google Tag Manager
Google Tag Manager simplifies website tag management, allowing marketers to deploy and manage analytics and advertising tags without extensive coding.
Google analytics
Google Analytics tracks website traffic, user behavior, and conversions, providing insights to optimize digital marketing strategies and improve performance effectively.
Google Data Studio
Google Data Studio is a free tool for creating customizable, interactive reports and dashboards using data from various sources seamlessly.
SEM ( Search Engine Marketing )
SEM (Search Engine Marketing) involves promoting websites by increasing their visibility in search engine results pages through paid advertising methods.
CERTIFICATIONS
My Portfolio
My Resume
Education Quality
MS in Economics
National University Of Bangladesh
BSS (Hons. in Economics)
National University Of Bangladesh
HSC- Science
Savar Model College
Job Experience
SWISH.GLOBAL
Senior Media Analyst (2024 - Present)1. Analyze media data and campaign performance. 2. Assess effectiveness of marketing strategies. 3. Track and report on audience behavior. 4. Provide insights into media trends and market dynamics. 5. Optimize media strategies based on data analysis. 6. Present actionable recommendations to stakeholders. 7. Collaborate with marketing teams and other departments. 8. Utilize analytics tools for data interpretation. 9. Monitor media spending and budget efficiency. 10. Stay updated on industry trends and best practices.
SWISH.GLOBAL
Executive Digital Media Buying & Planning(2023 - 2024)1. Develop and implement media buying strategies for digital platforms. 2. Plan and execute media campaigns across various digital channels. 3. Analyze target audience demographics and behavior to inform media placements. 4. Negotiate rates and secure media buys with digital vendors and platforms. 5. Monitor and optimize campaign performance to meet KPIs and ROI goals. 6. Manage budgets and allocate spending across different media channels. 7. Track and report on campaign effectiveness and audience engagement. 8. Collaborate with creative and marketing teams to align media strategies with overall brand goals. 9. Stay updated on digital media trends and emerging technologies. 10. Ensure compliance with industry standards and regulations in digital advertising.
Nova Gypsum Decoration
Digital Marketing Executive (2020- 2023)1. Develop and execute digital marketing strategies to achieve business objectives. 2. Manage and optimize digital campaigns across various channels, including SEO, SEM, social media, email, and content marketing. 3. Conduct market research to identify trends, competitor activities, and audience preferences. 4. Create and manage content calendars, ensuring consistent and engaging messaging. 5. Analyze and report on the performance of digital campaigns using analytics tools. 6. Collaborate with cross-functional teams to align digital marketing efforts with overall business goals. 7. Monitor and manage online reputation and engagement across social media platforms. 8. Utilize data-driven insights to refine and improve marketing tactics. 9. Oversee the design and content of digital assets, ensuring brand consistency. 10. Stay current with digital marketing trends, tools, and best practices.
Facebook & Google Ads Specialist
OTHOBA.COM (2019 - 2020))1. Develop, implement, and optimize Facebook Ads and Google Ads campaigns. 2. Conduct keyword research and competitive analysis to inform ad strategies. 3. Create compelling ad copy, images, and videos tailored to target audiences. 4. Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROI. 5. Perform A/B testing to identify the most effective ad creatives and strategies. 6. Manage budget allocation and bidding strategies to maximize ad spend efficiency. 7. Set up and track conversion goals and events using analytics tools. 8. Generate detailed performance reports and provide actionable insights to stakeholders. 9. Stay updated with platform changes, new features, and best practices for both Facebook and Google Ads. 10. Collaborate with the marketing team to align ad campaigns with broader marketing goals and initiatives.
Job Experience
Senior Media Analyst
SWISH.GLOBAL (2024 - Present)1. Analyze media data and campaign performance. 2. Assess effectiveness of marketing strategies. 3. Track and report on audience behavior. 4. Provide insights into media trends and market dynamics. 5. Optimize media strategies based on data analysis. 6. Present actionable recommendations to stakeholders. 7. Collaborate with marketing teams and other departments. 8. Utilize analytics tools for data interpretation. 9. Monitor media spending and budget efficiency. 10. Stay updated on industry trends and best practices.
Executive Digital Media Buying & Planning
SWISH.GLOBAL (2023 - 2024)1. Develop and implement media buying strategies for digital platforms. 2. Plan and execute media campaigns across various digital channels. 3. Analyze target audience demographics and behavior to inform media placements. 4. Negotiate rates and secure media buys with digital vendors and platforms. 5. Monitor and optimize campaign performance to meet KPIs and ROI goals. 6. Manage budgets and allocate spending across different media channels. 7. Track and report on campaign effectiveness and audience engagement. 8. Collaborate with creative and marketing teams to align media strategies with overall brand goals. 9. Stay updated on digital media trends and emerging technologies. 10. Ensure compliance with industry standards and regulations in digital advertising.
Digital Marketing Executive
Nova Gypsum Decoration (2021 - 2023)1. Develop and execute digital marketing strategies to achieve business objectives. 2. Manage and optimize digital campaigns across various channels, including SEO, SEM, social media, email, and content marketing. 3. Conduct market research to identify trends, competitor activities, and audience preferences. 4. Create and manage content calendars, ensuring consistent and engaging messaging. 5. Analyze and report on the performance of digital campaigns using analytics tools. 6. Collaborate with cross-functional teams to align digital marketing efforts with overall business goals. 7. Monitor and manage online reputation and engagement across social media platforms. 8. Utilize data-driven insights to refine and improve marketing tactics. 9. Oversee the design and content of digital assets, ensuring brand consistency. 10. Stay current with digital marketing trends, tools, and best practices.
Facebook & Google Ads Specialist
OTHOBA.COM (2019 - 2020)1. Develop, implement, and optimize Facebook Ads and Google Ads campaigns. 2. Conduct keyword research and competitive analysis to inform ad strategies. 3. Create compelling ad copy, images, and videos tailored to target audiences. 4. Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROI. 5. Perform A/B testing to identify the most effective ad creatives and strategies. 6. Manage budget allocation and bidding strategies to maximize ad spend efficiency. 7. Set up and track conversion goals and events using analytics tools. 8. Generate detailed performance reports and provide actionable insights to stakeholders. 9. Stay updated with platform changes, new features, and best practices for both Facebook and Google Ads. 10. Collaborate with the marketing team to align ad campaigns with broader marketing goals and initiatives.
Trainer Experience
Mentor
Digital Flyer (2022-Present)1. Providing Practical Experience: Guide students through hands-on projects and real-world case studies to apply digital marketing concepts and tools. 2. Personalized Mentorship: Offer one-on-one support, answering questions, providing feedback, and helping students navigate challenges in their learning journey. 3. Career Development: Assist students with career planning, including resume building, interview preparation, and sharing networking opportunities within the digital marketing industry.
Instructor
Facebook Marketing Instructor at Three Phase Academy, 2020-2021 (Part-time)1. Influenced business direction and develop strategic product input and positioning through a strong understanding of the broader Facebook ecosystem and competitive landscape. 2. Ensured both the success of product launches via full funnel execution, as well as over the life of the product life cycle.
Instructor
Digital Marketing Instructor at Skill And Technology Institute-Dhaka, 2019-2020 (Part-time)1. Taught 2 hours per evening, 2 days a week, for 10 weeks 2. Facilitated a dynamic and collaborative classroom community 3. Inspired students to persevere through the challenges of learning a new suite of skills
Contact With Me
SHAMIM HOSEN
Digital MarketerI am available for Consulting Service. Connect with me via and call in to my account.
Phone: +8801734743160 Email: [email protected]